Case study · Barbering
Bucks CutsA website for a Basingstoke barber
A private one-to-one barber studio in Room 9 of The Old Coach House at Farleigh Wallop, just outside Basingstoke. Two barbers, Bucks and Fin, a following on Instagram and TikTok, and every appointment already running through Booksy. The website needed to look as considered as the cuts.
- Client
- Bucks Cuts
- Where
- Farleigh Wallop, Basingstoke
- Built
- September 2026
- Live
- 1 October 2026
Overview
I designed and built buckscuts.co.uk from scratch: five pages and a blog, with every Book button going to the Booksy page Bucks already used. It went live on his own domain on 1 October 2026.
The brief
Bucks wanted a site that felt like the studio: private, one client at a time, nothing rushed. Three things were settled from the start.
Booking stays on Booksy
It already worked and his clients already used it, so the site sends people there rather than replacing it.
Two barbers, two sets of prices
Bucks and Fin each have their own work and their own price list, so each chair needed a space of its own.
Training as well as cuts
Bucks also runs one-to-one barber training, which needed its own page with three packages laid out side by side.
Design direction
Black and bone, taken straight from his logo and his flyer, with no other colour added. The logo was redrawn as a crisp vector from the original, and the headings pair a tall, condensed face with a squared one that echoes the letters in it.
The thread running through it is the ring light from the studio: the same glowing circle frames the cut picker and marks progress on the training page. Every photo and clip is the studio’s own work, from its Booksy, Instagram and TikTok.
Built for the phone in someone’s hand
People find a barber on their phone, very often through Instagram or TikTok and inside the app’s own browser. That is the screen the site was designed for first.
- A bar along the bottom of the screen holds the chair switch and a Book button that names the cut and its price.
- Pick a chair once, Bucks or Fin, and every price on the site follows. It is remembered on the next visit.
- Book buttons open the full Booksy page, so a phone books in the browser instead of being pushed to download the app.
- The first screen does not wait for JavaScript, so it appears straight away, even inside Instagram's and WhatsApp's own browsers.
- Every video is encoded to play on an iPhone.
What the site does
The Ring Dial
Turn the ring to choose a look. Each one shows that barber's own work, the exact service to book on Booksy and what it costs.
Prices for both chairs
The full price list with times, taken from Booksy, switching with the chair.
Fin's Chair
A page of Fin's own, built from his own work and his own reviews.
One-to-one training
Three packages side by side, and an enquiry that writes the message for you, ready to send on WhatsApp or Instagram.
About Bucks
His own video introduction, the studio, opening hours, directions and the cancellation policy in plain words.
Ready to be found
Barber shop structured data with opening hours and the areas it serves, a sitemap, a blog, and Google Search Console set up at launch.
Launch
The site went live on buckscuts.co.uk, a domain registered in Bucks’ own name. It ran quietly for a few days, hidden from Google, while the last details were checked.
On 1 October 2026, the date Bucks chose, it was opened up to search, with Google Search Console verified and the sitemap submitted the same day. A blog followed a few days later, read and approved by Bucks before it went out.
The final website
The best way to judge it is on your own phone. Switch chairs, turn the ring, and see how quickly you get to a booking.
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